An ideal advert … or maybe not

Earlier this week an article of mine appeared in the Pakistani newspaper Dawn’s Special Report on the Lahore Resolution. For those of you who don’t know, the Lahore Resolution might be described as (sort of) the Pakistani equivalent of the American Declaration of Independence, and Pakistanis celebrate this document (and argue about its significance) every year on 23rd March.

While I was browsing the e-paper at Dawn‘s website, this advert caught my eye:

An ideal advert? (Image: dawn.com)

It was a reproduction of the major signatories of the Lahore Resolution, accompanied with the header: ‘Equality, Freedom, Unity’. Of course this was immediately interesting to me because of the three words that also happen to be central to the Cohesive Ethics Theorem in Systems. And, if you can read it from the above scan, there was an inspiring passage about how the Lahore Resolution was passed in the name of said principles, and how they must be protected today.

I saw the url: efulife.com, and went over. I expected to find a human rights organisation or activist group. Instead, I found … a life insurance company! But here’s the real punchline: The company was originally founded in the 1930s under the name ‘Eastern Federal Union’, by none other than Ghulam Mohammad, who would later become the Governor-General of Pakistan. Anyone who has read SJ2 will know exactly why this is all more than a little ironic. For anyone who hasn’t, I have three more words for you:

Pakistan’s first dictator.

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2 comments

  1. Eerie

    (after I posted this comment, I received an error notice saying that my comment was too short – I hope that it is the required length now, with this postscript 🙂 )

  2. lol! That has to be a first in technical errors – comment too short! 😀

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